Host an RYC Main Event at your Golf Club to enhance your Golf Courses Reputation and Increase Your Rounds from both societies and Visitors.

Attract New Members by exposing your course to the digital media of the Internet and Phone Apps with published Golf Course Reviews and Featured Articles.

Contact Andrew Birrell for more details.

1.    Purpose:

· Attract Golf societies (Establish Course Reputation Online)

· Attract more Visitors (Pay and Play & Bookings)

· Encourage new memberships (Publish Member Offers)

· Enhance the Golf Course’s reputation in the RYC Golf Communities as friendly an amiable to visitors, societies and members.

· Gather an understanding of the customer’s perceptions of the Golf Course.

· Give the course greater exposure (International RYC Websites) and detailed focus (Featured Articles)

· Improve the Golf Courses overall offer by analysing the customer Golf Course Ratings.

· Introduce Golf to new potential Players (Ladies & Juniors)

· Introduce the Golf Course to Phone App Technology (I-Phone)

· To promote the Golf Course on the internet (Google, Yahoo and Bing) via RateYourCourse websites.

2.    How:

· Main golf events (Open days at the Golf Course)

· Feature slots on internet sites of RateYourCourse (International Exposure)

· Course Details published to Phone Apps (I-Phone)

· Introduce and promote benefits of the course to players and societies via the website (Reviews, Ratings and Featured Articles)

· Well planned PR programme (Local Media & Notice Boards)

· Course Specific Rate & Review Postcard Booklet for existing members and Visitors.

· SEO Specific Articles to boost internet activity

3.    Pre-event

a. PR campaign/Advertise event

· Club/course notices

· Direct marketing via mail leaflets/flyers

· Data base marketing – emails and SMS

· Internet campaign – own site/RYC

· Internet communication – Facebook,blogs, forums, twitter etc.

· Course Details Published to Phone App

· Event Published to Phone App

b. The offer

· Planned Golf day/Main event

· Invitations to visit the course and meet the members

· Special deals – fees and pro shop

· Prizes – club membership discounts, discount vouchers at Level Par Online and supplier negotiated prizes

· Feature winners and society in RYC forums and blogs

4.    The event

· Arrival and Welcome

· Attendance packs – golf towel, tee’s, balls etc.

· Photographer

· Post match snacks and entertainment

5.    Post event

· Draw for reviews on rate your course to win an IPad

· Feedback to club based on actual research received by RYC (reviews)